Domain.com Website
In 2018, the Domain.com website needed a complete redesign and overhaul in order to support future business growth. I was personally assigned to oversee the strategic approach in the design and build in planning stage. Later in the project, I was the lead designer for the entire website and created the building blocks that would lead to the future of the brand.
The Domain.com website had not been updated visually, or in the code base, in over 6 years. I was tasked with consulting during early planning stages with the General Manager and VP of Marketing to oversee an international design and development teams for scoping the work needed.
I became the lead designer of this entire project and redesigning the Domain.com website, working with front-end-development to establish a new base for a design system, and refreshed the overall brand messaging. While coordinating with the development teams, we rebuilt the website on a new framework and ensured the designs provided a clean starting point to move the brand forward.
This website redesign was used as an early test for the further brand direction and development, seeing a dramatic increase in website engagement and conversion with the newly launched design.