Professional Experience
Lexy is a Creative Director with over 15 years professional experience—spanning from marketing, branding, design, illustration, UX/UI, development, and creative management.
Her diverse background includes in-depth knowledge of agency work, in-house creative departments, and general freelancing over many fields of expertise.
Lexy is highly experienced in hands-on design, managing distributed teams, and providing creative direction with strong a vision.
Detail obsessed, has a sense of humor, and always asking questions.
Exceptional conceptual and design skills (with a portfolio to back it up).
Excellence in brand identity, creative strategy, and marketing.
Has a black belt in Adobe Creative Suite and a brown belt in Figma.
Strong verbal and written skills, including presentations, live webinars, and client communication.
Deadline driven, highly focused, very organized, and able to multitask.
An in-depth understanding of HTML, CSS, and development capabilities.
Awards & Recognition
Steve Carrell and I were beaten by Colonel Sanders for a Webby Award (2021 Webby Award Honoree for Scripted Video)
Merit Winner for Domain.com during the 60th Annual Hatch Awards (The Ad Club)
2020 InVision webinar speaker and featured Creative Leader
2017 Shackleton Award of Excellence, Endurance International Group
Fluevog Creative Ad Winner (FW17), John Fluevog Shoes
1st Place Pinnacle Award (National), The Printing Industries of America
1st Place Pinnacle Award (Regional), The Printing Industries of New England
2011 Radio Ink Digital Awards Finalist, Top 3 for "Best Radio App of the Year" for AT40
Brightside Health (2022 - Present) • Remote
LEAD DESIGNERLead Visual Designer in an in-house creative team at Brightside Health, a rapidly growing startup providing science-backed online mental health care for mild to severe symptoms. Is a key leader in this role, establishing and evolving the brand's visual identity and execution across all marketing channels. Guides and mentors the design team to ensure brand consistency while fostering continued innovation and creative evolution.
Collaborates closely with the Creative Director, VP of Brand & Marketing, and CMO to lead design across all marketing channels, driving creative strategies that align with business objectives. Successfully launched new web designs, UX/UI updates, and landing page templates, resulting in a 33% lift in page conversions and significantly improved user engagement.
Mentors the design team while leading by example, fostering a collaborative, high-performance environment where innovation thrives. Is an active individual-contributor, leveraging a deep background in creative disciplines to create custom, hand-drawn illustrations, animations, graphic design, print, UX/UI, advertising, and brand identity. Develops and maintains design systems, asset libraries, and style guidelines to ensure cohesive brand communications across all touch points.
Work is always driven by a human-centered approach to design, ensuring that every creative asset not only meets the company's growth objectives but also resonates with its audience in a meaningful, impactful way.
Newfold Digital (2020 - 2022) • Burlington, MA (remote)
CREATIVE DIRECTORCreative Director for HostGator and Domain.com brands at Newfold Digital (formerly Endurance Group), providing creative strategy and branding direction for all campaigns and marketing deliverables. Ownership over the brand's identity, presence, website, graphic design, advertising, and coordination with the marketing department.
Manages a distributed team of designers that support a portfolio of global brands.
Initiatives directly impact brand awareness in the market, consumer interaction with business products, and contributes toward web traffic and sales. Manages projects for marketing initiatives using multi-channel executions. Content developed is leveraged by millions of consumers worldwide.
Developed a YouTube video ad campaign that raised brand awareness for HostGator by 33%
Developed a YouTube video ad campaign that garnered a 195% brand recall lift for HostGator
Endurance Group (2015 - 2020) • Burlington, MA
CREATIVE MANAGER • (Jan 2018 – Jan 2020)Operates as a functional lead for all UX/UI design within the marketing department and sets the creative and strategic direction across a variety of design challenges: interaction, product, space, business, and service design.
Manages a distributed team of designers that support a portfolio of global brands. Provides web design, graphic design, and brand, and coordination services within the marketing department, and supports other departments as necessary.
Creative Director for HostGator and Domain.com brands. Strategically pushes creative integrity for all campaigns and deliverables while meeting business objectives. Creates, owns, and evolves the brand visual identities and voice across multi-channel campaigns. Generates and develops strategic brand and marketing creative.
Initiatives directly impact consumer interaction with business products and contributes toward web traffic and sales. Manages projects for marketing initiatives using multi-channel execution. Content developed is leveraged by millions of consumers worldwide.
11% increase in conversion rate on a new HostGator homepage in the first 5 days of launch
SENIOR DESIGNER • (Aug 2015 – Jun 2018)Responsible for coordinating with key members across marketing, product, and development teams to strategize and develop high-quality website designs and brand assets. Involved in discovery and idea-generating team sessions, taking directional lead on projects, and presenting to executives with logical rational. Works with Creative Directors to ideate marketing initiatives including brand integration, social media efforts, video production, and print collateral.
Provides art direction for the iPage brand, created the brand identity, style guide, and UX/UI design systems. Saw iPage gain a 5% increase in customer acquisitions within the first 4 weeks proceeding the launch of a new iPage redesign.
Full Circle Design (2012 - 2015) • Melrose, MA
SENIOR DESIGNER / DEVELOPERResponsible for designing and developing custom WordPress websites, branding initiatives, logos, booklets, and other print media for a variety of projects in an agency setting. Emphasis is held on clean coding through HTML/CSS, responsive web interface across desktop and mobile platforms. Assisted in supplying support to current clients and prospective customers through LiveChat communications. Presented projects to various clients and training on custom built solutions.
Premiere Networks (2010 - 2012) • Los Angeles, CA
DESIGNER / DEVELOPERResponsible for the design and front-end development of websites, promotional micro sites, email templates, and advertisements for nationally syndicated radio shows and celebrity/entertainment based client websites. Successfully expanded digital traffic through engaging designs, gaining over 12,000 submissions to a single promotional micro-site.
Interfaced with talent such as Nikki Sixx, Ryan Seacrest, Steve Harvey, Keith Sweat, Sean Hannity, Rush Limbaugh, George Noory, and Ronnie Wood regarding design requirements. Worked directly with sponsors and advertisers such as Subway, Bioré, Universal Pictures, Universal Music, Carbonite, Home Depot, GAP and Banana Republic on promotional and marketing tactics to reach target audiences.
Tattoo Artist (2008 - 2010) • Ventura, CA
I was a resident tattoo artist in California, specializing in black and grey artwork. I was also managing the website, our promotional materials, and interviewed for several local programs highlighting female artists.