Unstuckable Campaign
When people think of HostGator, we want them to think unstuckable. This was our way of letting people know that no matter what stage their website needs are, we have all the solutions to get them done. We'll be alongside them at every step to make sure they don’t get stuck—unlike the unfortunate people in our video ads.
Now that’s unstuckable.
Start with HostGator, stay with HostGator. We’ve been doing this since the Jurassic—okay, since 2002—so we know we’ve got the expert support and countless hosting options you want to make the website you need right now, or support your growing website needs later.
After a few exhaustingly funny days looking through some hilarious user-generated footage, we found those perfectly “stuck” moments that illustrates how frustrating it is when things suddenly stop working like you thought it would.
Paired with our mascot, Snappy, showing how easy things could be with HostGator, we were able to drive home our brand message. With HostGator, you ain’t ever getting stuck.
Ad Recall went up 240% (benchmark: 57%)
Brand Awareness was at 65% (benchmark: 12%)