Brightside Health
Lead designer in a startup environment for an online mental health care company, supporting clinical care for mild to severe symptoms. Responsible for the entire company’s creative asset and design production and key contributor and collaborator for Brand, Marketing, Growth, Member Lifecycle, Product, Commercial, and Clinical teams.
This is a collection of some of my favorite pieces I contributed to Brightside Health. Including the complete rebranding of the visual language, colors, and identity. Icons are thoughtfully illustrated to represent each level of car or subject we need to communicate to members.
The overall goal of the brand identity is to provide a sense of calm, professionalism, and warmth through all materials. Since Brightside offers mental health care with clinical oversight to individuals who may be suffering from severe mental health conditions, it was important to show hope and optimism for the care and help that’s available.